Tuesday, 26 March 2019

Product

P as Product

The product is one of the cornerstones of the marketing mix, it is the product we sell, whether we succeed or not, largely depends on the product itself. Speaking of the product is important each part:

-Package

-Assortment

-Quality

-Mark

-Name

-Service-sales: warranty, technical support

 

In other words, this element should be assessed what value the product for customers and plan activities that will raise the value in the eyes of potential consumers.