Friday, 18 October 2019

Price

P as Price

For this element is the most important pricing of the product, and its adaptation to the needs of customers. The consumer looks at price as a cost that has to bear, so the product must respond his opinion the price you pay.

Too low price

If the product is too low price, it can be seen as a product of inferior quality. Low price has given rise to speculation of consumers that the product is of low quality.

Too high price

If the price is inadequate to the quality of the product, if too raise it up, the customer will choose cheaper counterparts of our competitors. The exceptions here are luxury goods and products and unique niche.

Marketing opportunities related to the price

 

In this area you can encourage customers to purchase our products by giving those discounts, the organization of promotional campaigns and offer attractive forms of payment.