Friday, 18 October 2019


P as Place (distribution)


Place determines the exposure, distribution and sale of goods. It is therefore a set of actions undertaken since the pictures of the goods from the production line until you reach for him by the buyer. Organization of logistics and the choice of distribution channels is one of the key issues of the marketing mix. On the client side suits him convenience, or convenience. If a customer can easily reach in one way or another product, this increases its chances of sale.